The Bell System afterwards applied for any trademark on The emblem but experienced their trademark denied on the grounds that it "experienced become a generic indicator on the yellow pages without the need of regard to any particular source.
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The Item Stewardship Institute claims neighborhood governments devote $fifty four million a year to dispose of unwelcome telephone textbooks and $9 million to recycle them.[eighteen] Cellular phone guides use reduced grade glues and they are therefore tricky to recycle, they usually frequently clog recycling machinery.
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The yellow pages are telephone directories of businesses, structured by group rather then alphabetically by business identify, by which advertising and marketing is marketed.
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He shaped a long association with the New England Phone Corporation lasting 30-a person years. In 1962, he designed the "walking fingers" emblem and within a yr it turned the nationwide trademark for his or her yellow pages.
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AT&T, the creator and owner of by far the most well-known a few-fingered version of your "Strolling Fingers" logo, under no circumstances utilized for any trademark on The brand. get more Although they inevitably gained a trademark on a special Variation of the logo, the Edition While using the three fingers was not considered by AT&T to get proprietary and they actually permitted any telephone directory to work with it.